Here are the specific decisions you will make in quarter 2:
- Design one or two brands to appeal to each target segment, if you have not done so last quarter.
- Set the selling price of each brand.
- Design an advertisement for each brand.
- Schedule the ads in the media.
- Create a website and start up an Organic Search Engine Marketing campaign.
- Hire sales and service personnel.
- Open a new sales outlet for quarter 3 (optional).
- Set a compensation package for your employees.
- Schedule the production of your brands.
- Plan employee survey regarding system improvements.
- Schedule inspection of key components.
- Purchase market research.
- Run financial projections.
- Make sure your financial projections result in at least 300,000 in your cash account.
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