Uber is a global company with operations in over 67 countries. This article will cover Uber SWOT Analysis. It will also provide some concluding thoughts on leveraging these insights to make better decisions about your business strategy going forward.

Background of Uber

Uber has been in operation for over six years and is now present in 67 countries. The company operates a mobile application that allows passengers to request private drivers who use their vehicles through the app. Uber’s operations are headquartered in San Francisco, California, where they have also opened up an office dedicated solely to its research and development efforts.

SWOT Analysis

A SWOT analysis is an important tool when determining how your business strategy should be set going forward. A SWOT Analysis will allow you to highlight everything from weaknesses to strengths and potential risks or opportunities on the horizon of opportunity. It helps provide context for making better decisions about managing your company’s short-term needs versus setting long-term objectives while also being mindful of the environment in which they operate.

Uber SWOT Analysis
Uber SWOT Analysis

Uber SWOT Analysis


Global Brand:

Uber has a global footprint, with operations in over 67 countries. Enough said.

Customer Loyalty:

Uber customer loyalty is also extreme for numerous reasons, including the company’s ease of use and commitment to safety for passengers and drivers.

Leading Position:

Uber is one of the leaders in this industry because they have grown their market share so rapidly.

Strong market position:

Uber is also a strong player in this industry because they have expanded into numerous markets around the world.

Cheap Services:

Uber offers affordable transportation to those who need it most.


Uber has diversified its offerings by partnering with other companies to provide services such as food delivery.

Customer Loyalty:

Uber customer loyalty is also very strong for numerous reasons, including the company’s ease of use and commitment to safety for passengers and drivers.

Low Operational Cost:

Uber has a very low operational cost because they do not own any vehicles.

Easy Access to Investment Funds:

Uber benefits from easy access to investment funds because they can go public on the stock market.


User Perception:

Uber has been in operation for six years. Much of this time was spent without significant competition, which could lead some customers who use the service today to have negative perceptions about it due to lack of choice or variety.

Lack of Control:

One negative aspect of Uber’s business model is the company does not own any cars or employ drivers. This means that they do not have control over this part of their ecosystem, which could lead to problems in the future.

Reliance on Drivers:

Another major risk for Uber is that the company relies on independent drivers to provide their service.

Saturated Markets:

Uber is experiencing some difficulties in markets that are already saturated with their services. There might be too much supply and not enough demand for the company’s products at this time, but they may make a comeback soon as these markets continue to grow.

Regulation Difficulties:

Regulations have also been troublesome for Uber as the company has been banned from operating in various markets worldwide because of local laws.

Safety and Security Issues:

Uber has had its fair share of safety and security issues that have occurred over the years.


Expansion Opportunities:

Uber’s prospects for expansion look very promising as they are expanding into new markets worldwide, including in countries such as China, India, and Egypt, among others.

New Technologies:

Uber is always looking for new technologies that could help them expand its offerings. Uber has already partnered with companies such as Yandex to offer a self-driving car service which is very exciting and shows how the company always looks forward to what might be coming next to stay ahead of the curve.

Self Driving Cars:

One opportunity that Uber will have in the future is self-driving cars. Self-driving cars may be a solution for Uber because as more and larger fleets of these vehicles come to market, they will have less reliance on drivers, leading to increased profits for their business model in the long run.

Growing Markets:

There are still plenty of opportunities for expansion and growth for Uber, including markets where they have not yet established a presence or those regions that may be under-served by their competitors regarding transportation services.

Digital Freight Brokerage:

Uber’s prospects also include the company entering into the digital freight brokerage market. Digital freight brokerage is a burgeoning industry requiring Uber to partner with other businesses to succeed. Still, they have already started laying down some of this groundwork by partnering with companies such as FedEx and Convoy earlier this year which bodes well for their prospects.



A major threat that Uber faces is regulation which has been a thorn in their side for years now and could continue to be as they expand into new markets worldwide. Governments are not always supportive of such services because regulating them can lead to more control over something or threaten other companies and industries.

Lack of Control:

Another threat to Uber’s business model is the company does not own any cars or employ drivers, which means that they do not have control over this part of their ecosystem as it could lead to problems in the future.

Car Service Competition:

The car service industry is already well established, with many companies offering the same or very similar services. This could lead to Uber being out-competed by some of their more established rivals in this space which would be a major blow to them as they have been trying for years now to establish themselves to no avail so far.

Risk Factors:

The risks associated with investing in Uber are also evident as the company has yet to turn a profit that is not ideal for investors. The other significant risk factor that Uber faces is regulation, as governments worldwide are still very hesitant about such services and how this could affect their interests.

Bad Publicity:

Uber has had their fair share of bad publicity over the years, which may be a risk factor for investors as it could lead to decreased customer loyalty and increased competition.

Financial Performance:

This is not very promising either because Uber still does not have any profits on paper after all these years, nor do they even show revenue growth despite how popular this service is. This is problematic for an investor and may indicate that the company will never be profitable.

Management Team:

The management team at Uber has also faced some criticism in recent years as they have been accused of being dismissive of the issues of drivers, biased against women employees, and more which could threaten their business model going forward.

Frequent Law Suit:

Uber has been involved in many lawsuits over the years, which is not healthy for any company and could impact their performance in the future.

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Uber SWOT Analysis
Uber SWOT Analysis

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