Guide to Capsim Homework Help
Capsim is a marketing simulation tool requires operations sector to carry out its purpose. In this article, we will look at operations at the sensor industry. Operations refer to all activities that are involved in making high profits and meeting the customer’s demands. At the beginning of the simulation there are five sensors. Every segment has one sensor. Are you looking for guide Capsim Assignment Help? Worry no more! We got you covered!
There is only one assembly line for each sensor and a sensor can either be added or terminated depending on the decision made by the manager. Decisions made on January 1st are implemented by employees throughout the year. All projects in the R& D start in January. A project can be launched in the middle of the year. If there was a pending project when the next year begins for a particular sensor, one cannot launch another project for the same sensor unless the previous is completed.
Research and Development
This is a department in operation that improves the existing sensors and invents new ones. The specification they try to improve include performance and size of a sensor on the perpetual map. When performance is improved and the size of the sensor is reduced, the product is moved to the lower right position of the map. The decisions made in this sector are vital in marketing and production sector within the company.
In the marketing sector, Research and Development addresses issues such as positioning of every product in their respective market segment on the perpetual map, the number of sensors in every segment, the age of the sensors, and the MTBF rating.
In the production sector, R& D influences factors such as the material cost, purchasing of new facilities to build sensors, designs and automation levels required for production of a particular product.
Changing Performance, size and MTBF
A project aim can be improving the performance, size and MTBF of a sensor so as to move its position in the perpetual map. Repositioning of the product will require a new attribute on the size and performance of a sensor. The perpetual map being drawn will only include two factors: performance and size. Size being on the y axis and performance on the x axis. To keep up with the drift in the segment, the sensor should be smaller and better performing.
Positioning of a product affects the cost of the material. The products that are more advanced; high performance and small size requires a material of high cost. Products that are less advanced; with less performance and large in size require material of low cost. At the start of the year, the Low-End fine cut has the lowest score of about $1 while the High End can have up to $10 for the material cost.
The MTBF rating is adjusted every time. When the reliability increases by 1000 hours the cost of material increases by $0.30. A sensor with 20,000 additional hours will have $6 dollars more for the material cost. It is calculated by multiplying $ 0.3 with 20000/1000 which gives us $6.
An improvement in the positioning and reliability of a product will make it more attractive to the customers in the High-End segment. The material cost will be increased by doing so. They can be recovered by charging a high price for these products to recover money used during development and achievement of the extraordinary aspects.
When sensors are invented, they are assigned aspects such as name, performance, size, MTBF, among others. These specifications should align the demands of the customers in the market. The name given to the new sensors should have the first letter of the company name. The production unit must order the production materials require to manufacture and build the new sensors. These invention projects take at least one year to be complete.
The new invented sensors also need capacity and automated processes. The production department should ensure that these aspects are achieved in the previous year before the sensor’s revision dates. If an assembly line is not purchased prior to the year of manufacture, then it is not possible to manufacture the sensor in the following year. A new sensor with a revision date of July 1st will have production in the second half of the year. The capacity and automation will be done on the first half year.
Circles in the perpetual map move at the speeds of 0.7 to 1.3 units every year. As the simulation progresses, one must plan to move the sensors so as to meet the changing demands of the customers. When there is a long move in the perpetual map, the time taken for the R&D project will be high since more complexity of the product will be required.
The length of the project can be short like three months or long like three years. The lengths of the projects increases when there are many products in R&D; this is due to division of resources among all the projects issued to the department. If there is only one project at a time, then all the resources will be allocated to that project thereby, minimum time will be used for completion of the project. The longer the project, the higher the cost of running it. A six-month project can cost up to $500,000 while a one-year project can cost up to $1,000,000.
The existing sensors would continue to be sold when the projects are on going until they are completed. The sensors that remain unsold are worked on to fit the new specifications and the demand in the market. If a project takes more than one year, the revision dates will be included in the next Capstone Courier.
R&D completion of new sensor is determined by how close the sensor is to the existing one. If the new sensor is very close to the existing one, the department will take less time in completing the project since they can even use the available technology. If the new sensor is far away from the existing, then more time will be used in development of that sensor since there will only be little or no use of the existing technology.
A large project can be broken down into two projects so that within a year one of them is finish. For instance; having an 18-month project; it can be broken down into two projects. The first project beginning in the first year and ending before that year ends and the second one beginning at the end of the first year and ending at the end of the second year.
A sensor’s age can reduce with time. Customers’ perception of the repositioned products can be that the sensors that are introduced in the perpetual map are not new, but just an improvement of the older versions. Therefore, a product that was of 4 years when repositioned can be of two years. The revision of the product does not influence its age. The age is determined by the time when the sensor was built.
The age varies between the segments. A traditional low-end customer can prefer an age of 2 years, 3 years, 4 years, or even more. It is different for every customer.
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