Capsim Analyses by Segment

On pages 5-9 of the Courier and pages 5-6 of the FastTrack, the Market Sector Analyses examine each market segment in more depth than before. Traditional, Low End, High End, Performance, and Size are the market sectors that Capstone caters towards. Low-tech and high-tech foundations are the two main categories that make up the Foundation market. Are you looking for Capsim Analyses by Segment? Worry no more! We got you covered!

The Statistics table in the upper-left corner of the screen displays total industry unit demand, actual industry unit sales, segment percent of total industry, and the segment’s growth rate for the next round of play. The growth rates in the Standard scenario will stay constant year after year, but the growth rates in the Growth and Recession scenarios would change.

Customer Buying Criteria

The following customer criteria are ranked in the Customer Buying Criteria chart for each segment:

In the previous year, the ideal position was defined as the preferred product placement as of December 31 of that year (the preferred location is sometimes referred to as the ideal spot; ideal spots drift with the segments, changing a bit each month);

Pricing: Capstone’s price ranges decrease by $0.50 each year on average. The pricing ranges for Foundation remain consistent from year to year.

Age: Preferences for a certain age group remain consistent year after year.

MTBF criteria remain constant year after year, which ensures reliability. Successful businesses will figure out how to fulfill client demands while being profitable.

According to the perceptual map, each product in the segment was at a different position on December 31 of the previous year. Accessibility, market share, and the top products in each segment are all measured.

The Accessibility Chart ranks the degree of accessibility provided by each firm. A company’s accessibility is defined by the amount of money spent on advertising by the Marketing Department — the more money spent, the more accessible the company is. The proportion of people who are able to access information is measured. Every consumer was able to find the merchandise in 100 percent of cases.

The Market Share Actual vs. Potential Chart shows two bars for each firm in the market share comparison. The real bar depicts the market share that each firm achieved in the sector under consideration. The potential bar represents how much the firm should have been able to sell in that particular category. Whenever the potential bar is set higher than the actual bar, the firm produces less than it should and misses sales chances.

If the potential is lower than the reality, the firm may have gained sales as a result of other companies underproducing and stocking up on inventory. The Market Share Actual vs. Potential graphic presents sales data on a segment-by-segment basis for each of the market segments.

In the Market Share Report, which can be found on page 10 of the Courier and on page 7 of the FastTrack, actual and potential sales for each product are shown on a product-by-product basis. Top Items in Segment displays the products that are the most popular in the segment and provides the following information:

• The Market Share of a Company
• Units Sold to a Specific Segment

• Date of the most recent revision
• Stock is depleted (Whether the product ran out of inventory.)
• Coordinates for Performance and Dimensions
• Cost of goods and services
• MTBF (mean time between failures)
• The product’s age as of December 31.
• Budgets for advertising and sales promotion

Customer Awareness and Satisfaction Survey Customer

The marketing department’s promotion budget determines the level of awareness — the bigger the budget, the greater the level of awareness. The proportion of those who are aware is measured. Each and every consumer was aware of the merchandise to a 100 percent degree.

The results of the December Customer Survey provide insight into how customers see the items in the category. The survey assesses the product in relation to the purchasing criteria. As of December 31, a score of zero indicates that the product did not meet any of the requirements; however, earlier in the year, the product had a better score.

Because the ages of participants and the distances between them and the optimal sites alter during the year, ratings vary from month to month. If a repositioning project is completed late in the calendar year, the survey score for December may be much higher than the results for the other months of the survey. In order to perform a competitive analysis, participants may utilize the Customer Survey to their advantage.

Market Share Analysis and Perception Map

The market Share Report, which appears on page 10 of the Courier and page 7 of the FastTrack, provides information on sales volume in all sectors, including current and anticipated sales for each product. Using this very important report, participants may identify major stock-out difficulties, such as when a product’s prospective sales accounted for 20% of segment demand, but the business only produced enough to account for 10% of segment sales.

When this occurs, the actual sales of another product generally outpace the potential sales of the first, since the first product sold to consumers who would have chosen the other if it had been available. The Perceptual Map shows all segments (five segments in Capstone and two segments in Foundation) as well as every product available in the market place.

The Perceptual Map provides a rapid visual representation of which items are competitively positioned and which ones are not.

PRODUCTIVE ANNUAL REPORT

This section provides a more in-depth look at each company’s financial performance. The reports are comprised of the following sections:

• Balance Sheet (also known as a profit and loss statement)

• Cash Flow Statement (also known as a cash flow statement)
• Profit and Loss Statement
• Each firm has its own set of reports that they use exclusively. All of the reports are available to instructors.

HISTORY OF FINANCIAL RESULTS

The Financial History provides a thorough summary of each team’s performance for each round in a convenient one-stop location.

COMPLETION OF THE REHEARSAL

The outcomes of the Rehearsal Tutorial are included in the report for each participant.

AVAILABILITY OF REPORTS

The Un-Schedule box next to any of the reports mentioned below will remove that report from the participants’ Reports page for the duration of the simulation if that item is checked during the experiment. Participants will have access to that report from the time they check the round checkbox until the conclusion of the simulation, if they choose the round box.

It is possible to evaluate a corporation and its goods using the Capsim Rubric, which provides a full review. It is divided into seven areas, which range from “Margins & Profitability” to “particular items.” Each line item is examined in detail, starting with the method by which it was rated. A score is assigned to each item in the report on a scale ranging from zero to three: 3 points for excellent performance. 2 points for being satisfactory 1 point for being a failure.

DATABASE OF STUDENTS

Using any or all of the following options, instructors may create customized reports for each participant:

• Participant’s First and Last Name

• The deadline for registering
• ID of the industry

• The name of the team
• The most recent time you logged in
• The number of people who have logged in
• Situational Analysis in the Cloud

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