Capsim Capstone Report

The Capstone Courier is an industry report that has key information about your company and your competitors. The Courier will help you find opportunities and identify your competitors’ strengths and weaknesses. There are five functional areas in the report which include R&D, Marketing, Production and Finance. This article will focus on research and development section in the Courier report. Research and Development is what it sounds like. There is where you develop your product for the market. Depending on how you position your product, it will automatically move that product into a certain segment of the industry. If you don’t update your product accordingly, it will fall into a different segment of the industry (e.g. If you don’t update you High End product, it will eventually fall into the Tradition market, and then the Low-End market).  Are you looking for Capsim capstone courier business management assignment help? Worry no more we got you covered!

Capstone courier business management
Capstone courier business management

Terminologies in Research and Development

Name

This is the name of your product. It has no other meaning and it doesn’t affect anything other than just having a name just like Samsung Galaxy Note, Samsung Galaxy S, Samsung Tab, etc.

New Pfmn

This is where you set the performance of your product for the next year. It is pretty self-explanatory as to what performance means. Updating this will cost money and it will take time. Market such High End has a high demand of the best performance item.

New Size

This is where you set the size of your product for next year. Also self-explanatory. Updating this will cost money and it will take time. Market such as Size segment has a high demand for small products.

MTBF

This is an abbreviation of Mean Time Before Failure. This means how long the product will last before it breaks. This is where you set the MTBF of your product for next year. Market such as Performance has a high demand for long lasting products. This number is also in the ten thousand according to what the market wants. If you go lower, people will not buy your product. Lowering and upping the MTBF will cost money both ways.

A bit of an advice is to, according to how much money you can allocate, put it on max for Performance (27000), medium for Size and High End, and low for Low and Traditional (12000 and 14000 respectively). Remember, the higher the number, the more expensive it will cost to produce every year because you are putting more money into making a product that will last longer. For Low and Traditional, you don’t necessarily have to put it on the lowest. Longer lasting product will obviously sell better but customers from those segments do not really care for such stat as much as other segments.

Revision Date

This is the date for when your product will be coming out into the market after revision. This means that every update you perform into performance and size, it will take time to edit. The time increases by how big of a change you put into the product. The ideal time I found to be good at releasing a new product is around September-October (Coincidence that Apple releases new iPhones around that time?) with enough time to make an impact for the year’s sale. Remember, NEVER to go over a year because you will only have what you have left over in your inventory if you can’t get the new product out in time for the year.

Age at Revision

This is the age of the product after it is updated. Each revision/update to the product cuts the age in half. Plan accordingly. What do people want in High End products? What do people want in Low End products? It’s not the easiest to control the age of the product 100% accurately, but it’s good to stay in a range and things like High End and Low Ends are easy to manage.

R&D Cost

 This is the cost of how much it will cost to update your product. This is possibly the only factor that will prevent you from making the perfect product because you’re limited on the amount of money you have. You want to upgrade as much as possible to not go under. If you don’t have that much money to allocate, don’t overspend. Update according to your budget.

Material Cost

This is the cost of producing each product. If you did not update your product, it will continue to cost the same amount to make that product. If you update it, it will cost more to make that product. What does this mean? The better the product, the more it will cost to produce. For example, Ark cost about $15 to make. If I think this following year, I will sell 1000 of Ark, I will make 1000 of those products costing me $15,000 to product the inventory for sales. This cost can be lowered with Automation which we will go into later as it is part of another section.

Position

It shows you where your product currently is in terms of the different market. It also shows you where the new product will be. As a product means more towards a circle, it will sell more in that market and less in the other market. Being a product that fits into the Traditional market does not necessarily mean that product will only sell in that market. People from Low End market might also buy it too if the position of the product is near the top left of the Traditional circle. Though you might not want to create a product that is in the middle of two market as people might get confused and not really buy out your inventory.

Age Profile: Simple. It tells you the age of your product, where it will be by the end of the year, and where it will be if you update your product. I believe this chart only updates on the Excel version and not the browser version. But don’t quote me on that as I haven’t tried this simulation in a long time.

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Capstone courier business management
Capstone courier business management