In this simulation, you will take on the role of an entrepreneur and launch a bicycle business from the ground up. Your bikes are custom made using carbon fiber material and 3-D printing technology. You have sole responsibility for all aspects and decision making for the business, which includes the following:
- Sales management
- Human resources
- Finance and accounting
You have competition. Other entrepreneurs have the same idea. Your MBA competencies, including your review of strategic management and conscious capitalism concepts, will be key to your success. You have six quarters to establish a successful company. The entire simulation has four distinct phases:
- Start-up phase of the business (up through Quarter 3)
- Preparation of the business plan and presentation to the venture capitalist in Quarter 4
- Growth phase of the business (Quarters 5 and 6)
- Preparation of the final report to the board of directors
During the start-up phase you will be laying the groundwork for future success. You will define the strategy your company will follow, including the level of quality of bikes you will create, the pricing you will follow, and the marketing to support your strategy. You will organize your sales outlets and sales professionals. You will create your manufacturing capabilities, looking to the future to be sure you can meet the demand your products and marketing will generate.
After completing Quarter 4, you will create Task 1 as your pitch to get additional venture capital funding. To develop Task 1 you will also work through Quarter 4 to determine how you will spend the additional funding in ways that will increase sales, profits, and shareholder value so the venture capitalist will see a clear pathway to realizing a return on their investment in your company. You will complete the Tactical Plan found in Quarter 4, which will reflect your results for the first 3 quarters, your plans for how you will utilize the new venture capital funds in Quarter 4 to build for success, and your projections for Quarters 5 and 6. Remember to include the venture capital funds in your Quarter 4 decisions. Once you have developed your Task 1 and are satisfied with both Task 1 and your Quarter 4 decisions, you will want to submit both Task 1 for evaluation and Quarter 4 in the simulation. Here is an infographic covering getting started with the simulation through Task 1.
In the Growth Phase of the business, you want to continue to invest in the areas that will drive demand, customer satisfaction, and employee productivity. This is the time to reap the rewards of the groundwork you have laid in the first 4 quarters of the simulation. If all goes well your company will increase in value significantly during these final quarters.
First, review the “Conscious Capitalism Bikes Demo Module” video from Marketplace for an overview of the simulation. Then, review the introductory material located at the start of each quarter in the simulation to learn what to expect in the upcoming quarter, engage in the lecture material in the simulation, and utilize the simulation’s help resources as needed.
After you work through Quarters 1, 2, and 3, you will work through Quarter 4. The simulation will pause while you develop Task 1. When Task 1 is developed, you will submit Task 1 for evaluation and immediately submit Quarter 4 in the simulation. You will be able to resume work in Quarter 5 of the simulation after Task 1 passes evaluation. This task will help you to secure additional funding to complete the remaining quarters. It takes a lot a money to launch a new business. After you have completed Quarters 5 and 6 with a positive score on your cumulative balanced scorecard for Total Performance, you will complete Task 2. If your Total Performance is scored at zero you will need to redo the simulation in its entirety. Take your time in the simulation and keep the interdependencies of your business decisions in mind.
- When you submit your decisions for a quarter in the simulation, those decisions are final. Quarters will not be reset for any reason. If you accidently submit, you will need to continue in the simulation.
- Once you complete the simulation, you have eight (8) weeks to access your data and reports.
This topic addresses the following competency:
- Competency 981.1.8: Integration of Program Competencies
The graduate demonstrates the ability to participate and contribute value to the professional field through the integration of competencies from across the degree program.
This topic highlights the following objective:
- The student demonstrates the ability to make strategic decisions that consider all stakeholder values in order to grow a business responsibly.